Volvo - Open Brief Campaign for Ad Awards submission
Team
Art Directors:
Neha Pandey
Hikaru Arimoto
JonasParnarauskas
Copy writers:
Raul Dias
Mila Ivakhnenko
Conceptual Brief for Incredible India Tourism Ad Campaign
I CAME FOR THE PLOT TWIST!
For a country as diverse in its landscapes as in its culture, no journey through India ever sticks to the plan - and that’s the beauty of it!
This campaign captures the beautiful unpredictability of travelling here. What begins as a search for new scenery often ends as a shift in perspective. I wanted to spotlight that moment when travellers let go of their itineraries - and find something far more memorable in return.
Because in India, the plot always thickens.