CV
Experience
Freelance Photographer
2010 - Present
- Published in fashion magazines in more than 7 countries
- Started and successfully ran photography business leading visual direction, storyboarding as well as delivery of concepts
- Created and shot international brand campaigns in more than 4 different countries for diverse retail brands like Kazo, Fable Street, The Moms Co, Luxury Bags Prague, etc
- Managed an e-commerce studio with wide range of product photo and video shoots
Branding and Engagement Manager
TABELLA S.R.O · Prague2022—2023
- Created effective channels of internal engagement across 3 global locations through launching an internal magazine
- The magazine helped in recognising and celebrating both the internal team culture across locations and the culture that the employees from more than 60 nationalities collectively bring
- Introduced a mental health channel with unlimited mental counselling sessions from best professionals for all employees
- Created branding campaigns highlighting key attributes of the company leading to the recruitment of top-tier talent
Creative Director
LeagueSX (Board of Director Awarded, top-10 e-gaming startups in India (2018) for innovative product approach)2016-19
- Managed a small team of content writers, graphic designers and provided ongoing creative direction for new and existing campaigns across all marketing channels
- Effective use of segmentation and vernacular content to improve email marketing by 1.5x across key metrices
- Conceptualised, designed and built the brand identity and lead the creative content strategy
- Designed and implemented effective campaign that helped in creating the biggest football community by bringing 340 supporter-clubs globally under one umbrella
Creative Director
Cook Gourmet2014-16
- Grew and managed team of 4; conceptualised, designed and created visual identity, communication strategy and all visual assets from the start
- Oversaw freelance artists, selected and onboarded design services ranging from packaging, product launches, brand initiatives, naming nomenclatures and rebranding initiatives
Market Research Analyst
Ernst & Young2007-2010
- OTB management and weekly sales analysis
- Conducted research on Media & Entertainment (M&E) and prepared research reports on Film Financing Models for Indian Film industry
- Managed renewal of new agreements, and documentation in ERP
- Drove Cook Gourmet’s marketing campaigns; managed all internal, external creatives including print collateral, interactive, web, events, packaging and branding
Education
Art Direction
Miami Ad School, Berlin
Bachelors of Business Administration
GGSIPU, Delhi
Jedi
Yoda, Galaxy Far Far Away
Skill
Branding · Social Media Content Creation & Marketing · Creative Strategy · Consumer & Market Research · Photography · Final Cut Pro · Adobe Suite · Google Suite · Midjourney